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Rajarshii Janak University (RJU) Bachelors in Business Administration (BBA) Business Communication Notes

 Business Communication Complete Notes Unit 1: Introduction to Business Communication LH 8 Nature and importance of business communication The communication process and models (e.g., Shannon-Weaver model) Barriers to effective communication and overcoming them Ethical considerations in business communication Business Communication Process/The Writing Process/Verbal Communication Process/Group Work & Collaboration Process/Communication Structures and Systems/Management Style and Communication/Barriers of Business Communication Nature/Importance, Purpose & Factors of Business Communication Interpersonal Communication Skills/Professionalism In Business Communication/Ethical Values Understanding Case Studies Unit 2: Written Business Communication LH 10 Principles of effective business writing: clarity, tone, and purpose Types of business correspondence: emails, memos, reports, and proposals Constructing resumes and cover letters Structuring documents: headings, bullet points, a...

Human Rights and the Age of Inequality by Samuel Moyn

Human Rights and the Age of Inequality Samuel Moyn In “Human Rights and the Age of Inequality,” Samuel Moyn deals with the drastic mismatch between the egalitarian crisis and the human rights remedy that demands not a substitute but a supplement. He points out that the human rights regime and movement are simply not equipped to challenge global inequalities. Samuel Moyn argues that the current approach to human rights isn’t enough to address the growing inequality in our world. While human rights focus on basic protections, they don’t tackle the massive gap between the rich and the poor. The Story of Croesus Imagine a man who owns everything, called Croesus, after the legendary king known for his immense wealth. This modern Croesus is incredibly rich but also generous. He ensures everyone has basic needs like food, water, healthcare, and even vacations. Compared to the world we live in, where many lack these necessities, Croesus’s world seems like a utopia. This vision aligns with the ...

HUMILITY by Yuval Noah Harari

  Humility Yuval Noah Harari Humility: a lack of false pride You are not the Centre of the World It’s natural for people to think they’re at the center of everything, believing their culture holds the key to humanity’s story. For example, many Greeks claim that history began with Homer , Sophocles , and Plato , and that the most important ideas came from Athens , Sparta , Alexandria , or Constantinople . But then, Chinese nationalists counter with their own narrative, saying history truly started with the Yellow Emperor and the Xia and Shang dynasties. They argue that any achievements by Westerners, Muslims, or Indians are just imitations of Chinese originals. Meanwhile, Hindu nativists (philosophers) argue that even ancient Chinese contributions are latecomers. They claim sages from the Indian subcontinent invented airplanes and nuclear bombs long before Confucius, Plato, or even the Wright brothers. According to them, Maharishi Bhardwaj created rockets and aeroplanes, Vis...

1. INTRODUCTION TO PSYCHOLOGY (BBM 3rd Semester)