" Beauty " first published in Vogue magazine in 1975 , Susan Sontag traces the history of a word which was once defined as " general excellence " but which has often been used to characterise " female appearance ." Her purpose in this essay is to show how a woman's beauty has been degraded while being called beautiful and how that conceives their true identity as it seems to portray innocence and honesty while hiding the ugliness of the truth . The feminist author shows that over the centuries Westerners have significantly altered their idea of beauty; the Greeks thought of it as the quality of personal excellence, whereas now the Westerners think of it as a surface attractiveness that gives power to its possessor. Sontag uses narrative structure to express the conventional attitude, which defines beauty as a concept applied today only to women and their outward appearance . The essayist introduces her essay to the audience by establishing a focal...
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